Maud Caillaux, French CEO and entrepreneur at just 29 years old, is transforming sustainable finance with Green-Got, a revolutionary fintech that she co-founded in 2019. Today, she has established herself as an emblematic figure of banking innovation in the environmental service.
Born in Dijon to a French father and an Iranian mother, Maud Caillaux began her academic career with a master's degree at the Grenoble School of Management and a master's degree in digital marketing at Columbia University in New York. Initially attracted to the world of luxury, she completed internships in prestigious houses such as Berluti and Dior. However, experiences in the banking sector at CIC and Société Générale awakened in her a strong interest in finance.It was during her time in large banking institutions that Maud Caillaux became fully aware of the dangers these institutions pose for the planet. Traditional banks, through their massive investments in polluting industries such as fossil fuels, contribute significantly to global warming. Maud understands that, faced with the scale of environmental challenges, individual actions – as important as they may be – are not enough. She realizes that the founding of a green bank would have a much deeper impact, capable of redirecting financial flows towards sustainable and ecological projects, thus creating a powerful lever for the transition towards a more environmentally friendly economy.
In 2019, Maud Caillaux co-founded Green-Got with Andréa Ganovelli and Fabien Huet[ /url]. Their ambition: to create a fintech that integrates ecological concerns into its financial services.The name Green-Got is a clever play on words combining "Green" (to reflect ecological commitment) and "Got" (evoking the English word "gold," or ingot , symbolizing wealth). This name perfectly embodies the vision of fintech: green finance that preserves natural wealth while managing financial wealth.In parallel with the development of its services, Green-Got is launching an interactive and engaging campaign to choose a logo, thus strengthening its brand image. This initiative invites the community to vote for their favorite image, and ultimately a fox is elected. A symbol of biodiversity and agility in the face of change, this choice perfectly reflects the ecological and dynamic values of Green-Got.
At the heart of this offer is a payment account with a Mastercard card made of wood or recycled PVC, which allows you to carry out everyday banking transactions while minimizing the ecological footprint of physical media. But Green-Got doesn't stop there. The mobile app, launched in December 2022, is compatible with Apple Pay and Google Pay, making mobile payments easier while providing full transparency on the use of funds.
Eco-responsible investments are another fundamental element of Green-Got’s offering. Customer deposits are not used to finance polluting industries but are directed towards green projects, thus transforming every financial act into a gesture for the planet.In addition to traditional services, Green-Got offers sustainable life insurance . Unlike traditional life insurance, Green-Got funds are exclusively invested in projects and companies that actively participate in the ecological transition, such as renewable energies, reforestation, and low-carbon technologies. Thus, each euro invested contributes positively to the planet, aligning customers' financial objectives with their environmental values. Currently, more than 20 million euros have been invested in the ecological transition thanks to GG Planet life insurance!
Maud Caillaux's career has been widely recognized by the media, which we see in particular by her presence in the Forbes 30 Under 30 France list in 2021, a testimony to her impact and innovation in the financial sector. She is also active in raising awareness of the CO₂ emissions of traditional banks, criticizing their investments in fossil fuels and advocating for finance that actively supports the fight against climate change.
